Campaign to promote awareness of cultural diversity at NC State that included graphic design and branding (#wolfpackworld), merchandise design for a scholarship fund to honor Deah Barakat, Yusor Abu-Salha, and Razan Abu-Salha, NC State students who tragically passed in 2015.
The initiative consisted of a campaign to promote awareness of cultural diversity on campus and to increase NC State’s global outreach. The campaign consisted of a series of graphics in which the expressions “wolfpack” and “think and do”, translated into many different languages, formed the iconic image of a world map and became a backdrop for a howling wolf, NC State’s mascot. The “Wolfpack World” graphics series was publicized throughout campus, wall sticker applications at the Talley Student Union, on bulletin boards around campus, and in other print, electronic, and digital media materials (signs, stickers, fliers, t-shirts, e-billboards, videos, OIS website, and social media). In addition, the graphics were applied to merchandise available for sale at the NC State bookstores. All proceeds from the sale of Wolfpack World products are being distributed to the “Our Three Winners Fund”. This fund was established to award scholarships in the names of students Deah Barakat, Yusor Abu-Salha, and Razan Abu-Salha, whose lives were tragically lost in February, 2015. By 2016, the fund had already raised over $700,000 for scholarships. See more about the fundraiser here.
#wolfpackworld Photo Contest/NC State University
The photo contest was created to increase awareness of cultural diversity on campus and to generate proceeds for scholarships through the “Our Three Winners Fund”. It consisted of a photo contest through social media, in which contestants posted a picture of themselves wearing the “Wolfpack World” t-shirt in a setting that showcased NC State’s mission for cultural diversity. Submissions were tracked through the use of the tag #wolfpackworld. The contest took place between July and September 2015 and received over 150 photo submissions. First place was chosen among a university-wide vote and was awarded an iPad mini.