“Occupy the facade: stickerbomb!” encouraged the public to digitally tag the facade of the “Espaço do Conhecimento” museum by interacting with a mobile app and the museum’s architecture.

Belo Horizonte is known for its urban public arts.Since 2015, artists, curators, City Hall, and private sponsors have organized festivals to occupy the city landscape with graffiti murals, and large scale paintings covering entire building facades and overpasses (see “CURA – Urban Arts Circuit” and “Telas Urbanas“). Similarly, sticker art/sticker bombing has emerged as an aesthetic and political expression as individuals tag the city’s landscape.  

“Occupy the facade: stickerbomb!” encouraged the public to digitally tag the facade of the “Espaço do Conhecimento” museum. We installed signage at the square where the museum is located to invite people to access a mobile-friendly site and interact with the building’s facade. The site hosted a webform that allowed participants to choose from a collection of stickers, designed especially for this project. After a participant submits her chosen sticker, the data visualization on the building’s facade is updated, displaying her choice. As participants engage with the project, the building’s facade transforms and is covered with the stickers. This project presents a collaborative construction of what is being displayed and proposes a different way to interact with the city, the museum’s architectural space, and with its collections.

Simulation of the project in the VVVV interface